Outcome-Focused
Headline
Address the pain or desire
your audience has in one line. How will they
feel or transform?
Make sure the photo subject
isn't behind the text.
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How It Works
One sentence recap of what these benefits achieve for your customer
Benefit 1
Use the headers for outcomes, then use this space to share what features make that outcome happen. Use an image that matches your branding.
Benefit 2
Note frequency and format of new content. i.e. Get your questions answered during monthly live streams.
Benefit 3
Avoid long paragraphs. Aim for 2 sentences.
Meet Your Instructor / Host
Build trust and showcase your expertise by including:
Photo and name of the instructor(s)
Why they’re qualified to guide members
Credentials, experience, or personal success story. Aka - answer “why should I trust you?”
Optional: Featured recognitions, awards, or media mentions
Testimonials
Social proof makes signing up feel less risky.
The best testimonials have specific results or relatable stories. We recommend 3 testimonials.
Optionally include: screenshots, video clips
Daniel M.
Title that reinforces transformation promised
Every plan starts with a 7-day trial.
Capture emails of people who don't buy. "Stay in the Know" or "Free [topic] tips, right to your inbox"
Use this subheading to note what they'll get by signing up, like "be the first to know about special events."
When editing this form, add a tag like “home-page-capture” to the form so you can see exactly where your leads come from
Final CTA for people who scroll all the way
Short reminder of the biggest membership benefit
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